In the News

Readers of The Wall Street Journal on Monday, June 3, 2002 saw this ad on page 3 for The Venture Imperative

"Mason and Rohner's book could be dismissed in a sentence as "think of a good idea, write a business plan, test the produce or service, make modifications, and launch." But the authors carefully explain not only the art and science of creating a company organization that fosters the generation of new ventures, but also how to establish the mechanics for developing those ideas in a workable business."

-Jeff Rowe
Reporter
myOC.com
Excerpt from Business Bookshelf
May 10, 2002

"Corporate Venturing and Corporate Growth Survey 2002"
Ninety-six percent (96%) of senior executives at 120 British public companies surveyed by the corporate venturing business, Edengene, believe growth could be generated by using the corporate venturing process, and 44% expect to invest even more in corporate venturing initiatives over the next 12 months. But companies are failing to generate significant organic growth because of continuing failure to allocate the right skills, resources, and management support to meet this crucial challenge, according to Edengene's second annual corporate venturing survey.

-Excerpt from Edengene Ltd.
May 2002

"Co-authors Mason and Rohner declare that successful venture programs begin with creating the right environment. They unveil a new concept and unique structure, focused on a new kind of corporate organization called the Venture Business Office (VBO), that creates a nurturing environment for investing in, as well as launching successful ventures, both inside and outside the corporation."

-DiamondCluster International
Excerpt from the Press Release:
CEOs Need to Address Growth Strategies Despite Challenging Economy
May 16, 2002

"Companies should bone up on venture capitalist disciplines"
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-EFinancialNews.com
May 13, 2002