Notable Praise for The Venture Imperative

"Heidi Mason and Tim Rohner have identified one of the core drivers in a corporate strategy for innovation and growth and that is corporate strategic investing. The book explains the reasons for failure and the steps to a successful corporate venturing program. I couldn't put it down and have recommended it to corporate investor colleagues."

-Alexandra Scott
President and CEO,
IBF (International Business Forum)

"As large enterprises search for new avenues of growth, corporate strategists must also become venture capitalists. There are important lessons to be learned from the VC community, but the corporate perspective is different. Heidi and Tim bring great insights and methods for how to improve your odds when venturing into a new world of opportunities."

-Mats Lederhausen
Executive Vice President,
Strategy and Business Development
McDonald's Corporation

"Innovators and strategists alike will find The Venture Imperative essential reading. Mason and Rohner demonstrate that corporate venturing is not merely a good idea, but a strategy necessary for long-term corporate growth and survival. Anyone guiding corporate innovation in these turbulent times will prize this book."

-Paul Saffo
Director
Institute for the Future

"You will find this book to be insightful and meaningful in your company's quest for profitable growth. It is a practical and important guide on how to bring entrepreneurial venturing in from the fringes. Mason and Rohner introduce a new approach that recognizes the elements necessary for venturing success and allows value to flow both to and from the larger corporate assets."

-Charles Stamp
President, Worldwide
Agricultural Equipment Division,
Global Ag Services
Deere & Company

"Mason and Rohner's work makes a powerful case as to why enterprises should venture and provides an equally powerful 'operations manual' for getting it right. The authors show a clear understanding of the similarities, as well as the profound differences, between corporate venturing and private venture capital. The Venture Imperative will be useful to practitioners on both sides of this divide."

-David N. Strohm
General Partner
Greylock

"Heidi and Tim have concisely captured the essence, essentials and expanse of successful corporate venturing. Innovation and growth for leading technology corporations of tomorrow are not dependent upon any mystical "new economy." It's about new economics…. continuous growth and dynamic renewal on the fly. A strong corporate venture team can serve as the catalytic accelerator to new technologies, new markets and new talent."

-Warren E. Holtsberg
Corporate Vice President and Director,
Venture Investing
Motorola, Inc.

"Venture Imperative is strongly practical in orientation and is in alignment with our own experience and in-depth studies conducted in recent years. A must-read for those serious about launching a corporate venturing unit within their own company."

-Vince Barabba
General Manager, Corporate Strategy and
Knowledge Development Staff
General Motors Corporation