10 questions to understand the importance of innovation in your industry:
1.
Are you experiencing slow growth?
Yes
No
2.
Are you losing market share?
3.
Are your margins under pressure?
4.
Are your competitors innovating?
5.
Are startups entering the industry?
6.
Is technology playing an increasing role?
7.
Are competitors investing in r+d?
8.
Are acquisitions changing the industry structure?
9.
Are alliances changing industry dynamics?
10.
Are customers demanding innovation?
