Overview

Heidi Mason and Tim Rohner have between them more than 40 years of consulting experience in venturing. Their combined expertise, including a "visceral" understanding of the venturing process, came together in the writing of this guidebook on how and why corporate venturing can and must succeed, yet most often fails.

Drawing from their years of experience, Mason and Rohner provide an operational roadmap revealing the art —and the science— behind winning corporate venturing programs.